Social Media and the Pea

You've heard the story of the Princess and the Pea. The stranger, claiming to be a princess, shows up on the doorsteps of the palace all drenched and looking pathetic. They decide to test her royalty by placing blankets and mattresses upon more blankets and mattresses all on top of a pea. The stranger comes down to the royal family the next day to express she had a horrible night of sleep. All rejoice because her royal heritage is proven by her inability to sleep as the pea was enough to keep her up at night.

Social Media should be no different. Knowing that someone is out there and has not heard your message, learned of your product, or been introduced to your group should be keeping you up at night. Your means of getting the information out there is Social Media. All the soft, fluffy, warm-fuzzies should not convince you that you are doing enough if you are not effectively using Social Media to promote yourself or your organization.

It keeps me up at night. It is my pea under the mattress. So commences this blog. Join me as we look at Social Media, reach those we missed, keep in touch with those we have connected with, and learn how truly impacting word of mouth - or in this case, word of Internet - is in our lives and how we can best use it. So we can all sleep better at night.   

(Painting:  The Princess and the Pea.  Artist Sharon Furner)