Showing posts with label Impaired Driving. Show all posts
Showing posts with label Impaired Driving. Show all posts

Tuesday, August 3, 2010

Is Texting "Impaired Driving"?

As seen in Impaired Driving Update:

Traditionally, impaired driving has been limited to someone under the influence of a substance, which has had a negative or potentially negative impact on their driving.  Impaired Driving curricula are usually focused on those “operating under the influence” of alcohol, illegal and or prescription drugs.  However, the National Highway Traffic Safety Administration defines Impaired Driving as “operating a motor vehicle while:  affected by alcohol, affected by illegal or legal drugs, too sleepy or distracted, such as using a cell phone or texting, or having a medical condition which affects your driving.” 

While texting in and of itself is innocent enough, states are making it illegal to text while driving because the distracting behavior impairs the driver’s ability to react quickly enough to make sound decisions and keep proper focus on the road.  The issue, simply put, is that if your eyes are on your phone, they are not assessing what is going on around them.  According to the Governors Highway Safety Association:

                        30 states, D.C. and Guam ban text messaging for all drivers. 11
                        of these laws were enacted in 2010. 26 states, D.C., and Guam
                        have primary enforcement. In the other four, texting bans are
                        secondary.  Novice Drivers:  An additional 8 states prohibit text
                        messaging by novice drivers.  School Bus Drivers: 2 states restrict
school bus drivers from texting while driving. (http://www.ghsa.org/html/stateinfo/laws/cellphone_laws.html, 2010).

In a June 2009 study, Car and Driver Magazine (Michael Austin, “Texting While Driving:  How Dangerous is it?,” Car and Driver Magazine, (June, 2009).) looked at the impairment of texting compared to driving under the influence of alcohol and found reading and texting both had higher reaction times and extra distances traveled over the impaired by alcohol trials.  A Pew Research Center’s Internet & American Life Project study shows that 27 percent of the 2,252 American adults surveyed text while driving. 

17 percent of “cell-toting adults say they have been so distracted
while talking or texting that they have bumped into another person or object,” according to the report’s overview.  “That amounts to 14
[percent] of all American adults who have been so engrossed in
talking, texting or otherwise using their cell phones that they bumped
into something or someone.”  On top of that, “49 percent of adults say
they have been passengers in a car when the driver was sending or reading text messages on their cell phone,” and 44 percent said they
had been passengers “of drivers who used the cell phone in a way
that put themselves or others in danger.”  (Nicholas Kolakowski, “Texting While Driving Common Among Adults, Says Study,” Eweek:  Enterprise Mobility (June, 21, 2010).)

A CNBC look at texting while driving suggested that the way to correct the situation is education (Phil LeBeau, “Texting and Driving Worse Than Drinking and Driving,” CNBC:  Behind the Wheel, (June 25, 2009).)  However, time and experience have shown that simply having knowledge does not result in a decrease in substance affected driving incidents.  Studies like Stein and Lebeau-Craven’s (L.A.R. Stein and R. Lebeau-Craven. “Motivational Interviewing and Relapse Prevention for DWI: A Pilot Study.” Journal of Drug Issues, 1051-1070. (2002).) show individuals need to be given motivators for changing behavior and need to be given assistance in developing coping skills to deal with situations leading up to decision making.  Simply knowing that a behavior is inappropriate or that something is wrong is not enough to change the behavior.  Texters, just like alcohol users, will need to be given the necessary tools to make better decisions about their activities behind the wheel of a car. 

               Research currently underway suggests that increasing knowledge
does not necessarily translate into motivation or intent to change. In
order to better combat recidivism, behavioral change-based
interventions focusing on recovery from dependence may be a more effective option for alcohol dependent offenders than would traditional
education programs. (Norman Hoffmann, Ashton Southard, Alice Ann Williams, “The Nature of Alcohol Use Disorder Indications From a Brief Structured Interview,” Impaired Driving Update, (Spring, 2009).)

Those who have trouble making the decision not to text while driving will have to develop plans for helping to stop the problem before it happens.  Drivers need to hear practical applications and tips such as leaving their cell phone in the back seat or inside a bag in the trunk while driving, leaving the phone in their back hip pocket so it is not accessible during a commute, etc.  Impaired driving programs have integrated evidence-based practices and work to encourage participants to make better decisions regarding their use of substances in relationship to driving.  If texting is going to be considered “impaired driving”, offenders need to be included in the same programs for substance abusers so they can receive the benefits of working with trained professionals.  Best practices for impaired driving such as Motivational Interviewing, cognitive-behavioral strategies, journaling, and role playing would allow offenders to work on their decision making skills prior to the temptations of picking of the phone while driving.  Texters need to receive the same mix of education and application for dealing with their impairment that those abusing a substance and driving receive after a violation. 

If education alone worked, telling all drivers license holders not to text while driving because it impairs their ability to be safe on the road would be enough.  However, if almost half of the adult drivers are texting and driving even though they know it is not safe, then education alone is obviously not the answer.  Impaired driving programs are where all impaired drivers need to be to receive proper assistance.  Drivers need more than understanding that something is dangerous, they need to be given options on how to most effectively protect themselves from falling back into previous behaviors and patterns.


















Creative Commons LicenseSocial Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
Permissions beyond the scope of this license may be available at http://www.socialmediaandthepea.blogspot.com/.

Wednesday, June 30, 2010

Social Media and Impaired Driving


"Social Media and Impaired Driving" by A.A. Williams 
as appeared in Impaired Driving Update, Summer, 2010

Social media has permeated society.  It no longer serves as merely a way to connect with family and friends.  It is now a marketing medium, a business resource, and a way to encourage better decision-making regarding alcohol consumption and driving while under the influence. 

Facebook.com, one of the leaders in the social media trend, has over 220 pages dedicated to impaired or drunk driving, not including the businesses and professionals who have pages about their facility or organization.  Apple’s iTunes has over 35 applications for their iPhone or iTouch regarding alcohol usage including drink and consumption trackers, laws, and “tips”.  While many of these pages and applications do not give real solutions to a real problem, some groups are on the cutting edge of using technology to improve the safety of our streets and to help those in need of assistance – the end user - to get help.

For example, in Mary Elizabeth Hurn’s article, “Ad Council, Transportation Department launch drunk driving PSAs targeting women” (2009, www.dmnews.com), she describes the National Highway Traffic Safety Administration’s update on their prevention efforts: 
Social media is a main element of the campaign. The initiative includes a Facebook application, which informs consumers about the latest drunk driving statistics, as well as a presence on Twitter. These elements drive users to buzzeddriving.adcouncil.org, where they can play an interactive game called “Spot the Difference” and sign a pledge not to drive buzzed.  The PSAs can also be seen on YouTube.
Last year, Max Levchin, the co-founder of PayPal, spoke to Caroline McCarthy of CNET about social media being used for the greater good and “an Alcoholics Anonymous app on Facebook.”  (2008, news.cnet.com).  His vision: 
"If you're trying to recover as an alcoholic, there's no easy way for you to join an anonymous group on Facebook. So creating an anonymous group type on Facebook for something that people have to get off their chest but don't really want to reveal their identity (in doing so)...it's pretty utilitarian."


While social media could never remove the need for face-to-face contact and group processing, the concept to connect with individuals to encourage, motivate, reduce feelings of isolation, and give resources and tools to make successful decisions can only enhance the process of reaching out to this high-risk population.  The easier and more accessible information is to the end-user, the more likely it will be used when needed.

SADD National’s Facebook page is connecting more than 4,300 people to “provide students with the best prevention tools possible to deal with the issues of underage drinking, other drug use, impaired driving, and other destructive decisions.”  With each page or status update, they send a reminder to all 4,300 members of the importance of clear decision-making, planning ahead, and the possible impact decisions might have on self and others. 12-step approach, iPhone applications like DBJApps’ “Steps Away – Locate Worldwide 12 Step Meetings”, which gives information regarding local resources, meetings, contacts, and maps to service locations, and Falesafe Consulting, Inc.’s Friend of Bill, which promotes sobriety and easily connects an individual with his or her sponsor, could be used as examples of what impaired driving programs could create to put additional resources in clients’ hands.  Social media and phone applications could be designed to provide numbers for transportation, guidelines for decision-making, consumption information, and a place for users to record his/her plan for getting home without driving.  For individuals in a government or treatment program, the application could also include required meeting times, emergency staff contact information, and probation officer contact information.

If used appropriately and creatively, social media can add an additional cost-effective and wide-reaching method of promoting responsible behavior and reducing impaired driving incidents.  Social media technology is moving from just marketing and entertainment into the realm of teaching and reaching.  A feeling of community, positive peer pressure, easy to access information, tools for permanent life-change, and means of obtaining assistance could be as easy as accessing a social networking site the individual may already be familiar with or one that is simple to learn.  Social media can be harnessed to not only be an effective tool for communication and marketing, it can be used to help those in need.  It can also help protect the unknowing who might otherwise be driving in the lane next to someone who got behind the wheel impaired.


Creative Commons License
Social Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
Permissions beyond the scope of this license may be available at http://www.socialmediaandthepea.blogspot.com/.