Wednesday, August 25, 2010

Free Webinar on Social Media by Mario Armstrong and AT&T

Check out tech guru Mario Armstrong's new on-demand and FREE webinar on Social Media Training for Small Businesses offered by AT&T.  He shares his insights and knowledge on how to use Social Media to promote your organization for improved sales and service.










Creative Commons LicenseSocial Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
Permissions beyond the scope of this license may be available at http://www.socialmediaandthepea.blogspot.com/.

Monday, August 16, 2010

Warning: "Dislike Button" for Facebook is a Fake!



Check out the following story from USA Today on the fake Facebook Dislike Button:

http://www.usatoday.com/tech/news/2010-08-16-facebook-dislike-fake_N.htm?loc=interstitialskip












Creative Commons LicenseSocial Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
Permissions beyond the scope of this license may be available at http://www.socialmediaandthepea.blogspot.com/.

Tuesday, August 3, 2010

Is Texting "Impaired Driving"?

As seen in Impaired Driving Update:

Traditionally, impaired driving has been limited to someone under the influence of a substance, which has had a negative or potentially negative impact on their driving.  Impaired Driving curricula are usually focused on those “operating under the influence” of alcohol, illegal and or prescription drugs.  However, the National Highway Traffic Safety Administration defines Impaired Driving as “operating a motor vehicle while:  affected by alcohol, affected by illegal or legal drugs, too sleepy or distracted, such as using a cell phone or texting, or having a medical condition which affects your driving.” 

While texting in and of itself is innocent enough, states are making it illegal to text while driving because the distracting behavior impairs the driver’s ability to react quickly enough to make sound decisions and keep proper focus on the road.  The issue, simply put, is that if your eyes are on your phone, they are not assessing what is going on around them.  According to the Governors Highway Safety Association:

                        30 states, D.C. and Guam ban text messaging for all drivers. 11
                        of these laws were enacted in 2010. 26 states, D.C., and Guam
                        have primary enforcement. In the other four, texting bans are
                        secondary.  Novice Drivers:  An additional 8 states prohibit text
                        messaging by novice drivers.  School Bus Drivers: 2 states restrict
school bus drivers from texting while driving. (http://www.ghsa.org/html/stateinfo/laws/cellphone_laws.html, 2010).

In a June 2009 study, Car and Driver Magazine (Michael Austin, “Texting While Driving:  How Dangerous is it?,” Car and Driver Magazine, (June, 2009).) looked at the impairment of texting compared to driving under the influence of alcohol and found reading and texting both had higher reaction times and extra distances traveled over the impaired by alcohol trials.  A Pew Research Center’s Internet & American Life Project study shows that 27 percent of the 2,252 American adults surveyed text while driving. 

17 percent of “cell-toting adults say they have been so distracted
while talking or texting that they have bumped into another person or object,” according to the report’s overview.  “That amounts to 14
[percent] of all American adults who have been so engrossed in
talking, texting or otherwise using their cell phones that they bumped
into something or someone.”  On top of that, “49 percent of adults say
they have been passengers in a car when the driver was sending or reading text messages on their cell phone,” and 44 percent said they
had been passengers “of drivers who used the cell phone in a way
that put themselves or others in danger.”  (Nicholas Kolakowski, “Texting While Driving Common Among Adults, Says Study,” Eweek:  Enterprise Mobility (June, 21, 2010).)

A CNBC look at texting while driving suggested that the way to correct the situation is education (Phil LeBeau, “Texting and Driving Worse Than Drinking and Driving,” CNBC:  Behind the Wheel, (June 25, 2009).)  However, time and experience have shown that simply having knowledge does not result in a decrease in substance affected driving incidents.  Studies like Stein and Lebeau-Craven’s (L.A.R. Stein and R. Lebeau-Craven. “Motivational Interviewing and Relapse Prevention for DWI: A Pilot Study.” Journal of Drug Issues, 1051-1070. (2002).) show individuals need to be given motivators for changing behavior and need to be given assistance in developing coping skills to deal with situations leading up to decision making.  Simply knowing that a behavior is inappropriate or that something is wrong is not enough to change the behavior.  Texters, just like alcohol users, will need to be given the necessary tools to make better decisions about their activities behind the wheel of a car. 

               Research currently underway suggests that increasing knowledge
does not necessarily translate into motivation or intent to change. In
order to better combat recidivism, behavioral change-based
interventions focusing on recovery from dependence may be a more effective option for alcohol dependent offenders than would traditional
education programs. (Norman Hoffmann, Ashton Southard, Alice Ann Williams, “The Nature of Alcohol Use Disorder Indications From a Brief Structured Interview,” Impaired Driving Update, (Spring, 2009).)

Those who have trouble making the decision not to text while driving will have to develop plans for helping to stop the problem before it happens.  Drivers need to hear practical applications and tips such as leaving their cell phone in the back seat or inside a bag in the trunk while driving, leaving the phone in their back hip pocket so it is not accessible during a commute, etc.  Impaired driving programs have integrated evidence-based practices and work to encourage participants to make better decisions regarding their use of substances in relationship to driving.  If texting is going to be considered “impaired driving”, offenders need to be included in the same programs for substance abusers so they can receive the benefits of working with trained professionals.  Best practices for impaired driving such as Motivational Interviewing, cognitive-behavioral strategies, journaling, and role playing would allow offenders to work on their decision making skills prior to the temptations of picking of the phone while driving.  Texters need to receive the same mix of education and application for dealing with their impairment that those abusing a substance and driving receive after a violation. 

If education alone worked, telling all drivers license holders not to text while driving because it impairs their ability to be safe on the road would be enough.  However, if almost half of the adult drivers are texting and driving even though they know it is not safe, then education alone is obviously not the answer.  Impaired driving programs are where all impaired drivers need to be to receive proper assistance.  Drivers need more than understanding that something is dangerous, they need to be given options on how to most effectively protect themselves from falling back into previous behaviors and patterns.


















Creative Commons LicenseSocial Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
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Friday, July 23, 2010

Politics Meets Social Media?

If you have spent any time on Facebook, Twitter, or almost anywhere on the Internet, you have - undoubtedly - run into information from politicians, campaigners, or groups advocating for their party and their message.  While many might say social media has been usurped by politics, I am finding one new and innovative use of social media to be very intriguing.  No matter what your political disposition, this concept is interesting.

YouCut is a "project of the economic recovery group" and is run by the Republican Whip, Eric Cantor.  The concept:  allow the American public to watch a video posted on the Internet and then express their opinion via text message or online about how money should be or should not be spent.  YouCut posts various expenditures and gives participants the ability to express their opinion on which deserve government funding.

While you may or may not be a Republican or be interested in spending cuts, the idea of being able to express your opinion to Capital Hill should be one of interest.  Since our country is truly a republic and not a democracy, the concept of being able to send our opinions, one text message at a time, versus having our representatives make assumptions on how we want our tax dollars spent, is much more representative of the government we say we have.  The more say we have, the more freedom we have.  This is an example of Freedom of Speech at its best.

You can find YouCut on the Internet at http://republicanwhip.house.gov/YouCut/












Creative Commons LicenseSocial Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
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Wednesday, June 30, 2010

Social Media and Impaired Driving


"Social Media and Impaired Driving" by A.A. Williams 
as appeared in Impaired Driving Update, Summer, 2010

Social media has permeated society.  It no longer serves as merely a way to connect with family and friends.  It is now a marketing medium, a business resource, and a way to encourage better decision-making regarding alcohol consumption and driving while under the influence. 

Facebook.com, one of the leaders in the social media trend, has over 220 pages dedicated to impaired or drunk driving, not including the businesses and professionals who have pages about their facility or organization.  Apple’s iTunes has over 35 applications for their iPhone or iTouch regarding alcohol usage including drink and consumption trackers, laws, and “tips”.  While many of these pages and applications do not give real solutions to a real problem, some groups are on the cutting edge of using technology to improve the safety of our streets and to help those in need of assistance – the end user - to get help.

For example, in Mary Elizabeth Hurn’s article, “Ad Council, Transportation Department launch drunk driving PSAs targeting women” (2009, www.dmnews.com), she describes the National Highway Traffic Safety Administration’s update on their prevention efforts: 
Social media is a main element of the campaign. The initiative includes a Facebook application, which informs consumers about the latest drunk driving statistics, as well as a presence on Twitter. These elements drive users to buzzeddriving.adcouncil.org, where they can play an interactive game called “Spot the Difference” and sign a pledge not to drive buzzed.  The PSAs can also be seen on YouTube.
Last year, Max Levchin, the co-founder of PayPal, spoke to Caroline McCarthy of CNET about social media being used for the greater good and “an Alcoholics Anonymous app on Facebook.”  (2008, news.cnet.com).  His vision: 
"If you're trying to recover as an alcoholic, there's no easy way for you to join an anonymous group on Facebook. So creating an anonymous group type on Facebook for something that people have to get off their chest but don't really want to reveal their identity (in doing so)...it's pretty utilitarian."


While social media could never remove the need for face-to-face contact and group processing, the concept to connect with individuals to encourage, motivate, reduce feelings of isolation, and give resources and tools to make successful decisions can only enhance the process of reaching out to this high-risk population.  The easier and more accessible information is to the end-user, the more likely it will be used when needed.

SADD National’s Facebook page is connecting more than 4,300 people to “provide students with the best prevention tools possible to deal with the issues of underage drinking, other drug use, impaired driving, and other destructive decisions.”  With each page or status update, they send a reminder to all 4,300 members of the importance of clear decision-making, planning ahead, and the possible impact decisions might have on self and others. 12-step approach, iPhone applications like DBJApps’ “Steps Away – Locate Worldwide 12 Step Meetings”, which gives information regarding local resources, meetings, contacts, and maps to service locations, and Falesafe Consulting, Inc.’s Friend of Bill, which promotes sobriety and easily connects an individual with his or her sponsor, could be used as examples of what impaired driving programs could create to put additional resources in clients’ hands.  Social media and phone applications could be designed to provide numbers for transportation, guidelines for decision-making, consumption information, and a place for users to record his/her plan for getting home without driving.  For individuals in a government or treatment program, the application could also include required meeting times, emergency staff contact information, and probation officer contact information.

If used appropriately and creatively, social media can add an additional cost-effective and wide-reaching method of promoting responsible behavior and reducing impaired driving incidents.  Social media technology is moving from just marketing and entertainment into the realm of teaching and reaching.  A feeling of community, positive peer pressure, easy to access information, tools for permanent life-change, and means of obtaining assistance could be as easy as accessing a social networking site the individual may already be familiar with or one that is simple to learn.  Social media can be harnessed to not only be an effective tool for communication and marketing, it can be used to help those in need.  It can also help protect the unknowing who might otherwise be driving in the lane next to someone who got behind the wheel impaired.


Creative Commons License
Social Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
Permissions beyond the scope of this license may be available at http://www.socialmediaandthepea.blogspot.com/.

Wednesday, June 23, 2010

Hope for One - Social Networking to Help Those with Porn and Sex Addiction

http://www.onlinemba.com
So often there are topics that when we discuss them, we drop our voices to a whisper because of the perceived shame and guilt that comes with them.  By doing so, whom are we helping?  And while I would agree that pornography and sexual addiction are not topics that I feel are appropriate dinner table conversation with children or - for that matter - my mother, not dealing with issues is much more damaging than addressing them.

H.A.L.T. is an acronym for four of the most common triggers for an addict:  being hungry, angry, lonely, and tired can take a person from a state of recovery to a state of relapse or from a state of sobriety to backsliding.  But do we always know where to turn for assistance when we feel these things?  For a sexual addict, many live a life of shame or in a constant state of denial.  With 12% of all internet sites being pornography (www.onlinemba.com), being alone in the privacy of one's home can be a dangerous place for someone struggling.  But if you aren't in treatment and don't have a sponsor, whom can one turn to help hold his or herself accountable?

Hopeforone.com is an online social community for those impacted by pornography and sexual addition.  It is a community designed to let others know they are not alone.  "The members of our online community understand how difficult your struggle is.  Join our online community today for the hope and support you are looking for...If you are affected by the addiction of a family member or friend, we want to support you too."

The Hope for One's website, iPhone, and Adroid applications provide not only resources and contacts for individuals and families who are suffering, but provide social networking groups to allow for interaction and connectivity.  They provide a safe place to be vulnerable.

Member pages: Create your own personal page, and share your story through blog postings, photos, audio, and videos. You can also communicate with other members by commenting on their pages or sending them direct messages.
Group pages: These pages are focused on specific groups of members within the community.  For example, if you're a married man struggling with pornography, you can find a group page for other married men going through the same experience.  Group pages are an excellent way to easily find other members to start talking to.

Participation in the groups is anonymous but allow individuals to share, process, be open, and see that others have the same difficulties.  Individuals are encouraged to share their own stories so readers can learn from them, share successes and admit challenges.  Additionally, information on local counselors, meetings, and programs are also available for those willing to take the next step in getting help.

For those wanting to take an active role on the site, discussion boards for posting topics are available to drive communication and generate feedback.  Accountability tools are provided to help individuals take an active role in behavior change including downloads and site blockers.  Blogs, a Facebook page, and message boards allow community members to share information, post current news and media stories, and to discuss their pain and their road to recovery.  By removing a layer of the stigma and by bringing individuals together to remove the loneliness, sufferers can start working to develop successful coping skills and action plans for dealing with triggers and situations.

Thanks to the Internet - the very same tool that can cause us to stumble - and social networking (which most of us think of as an entertainment and marketing tool), men and women can seek comfort, encouragement and empowerment from both professionals and peers.  The same technology that brings them guilt and pain can also bring a world of promise and hope to their computer or their smart phone.

For more information, visit www.hopeforone.com/psa.



Creative Commons License
Social Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
Permissions beyond the scope of this license may be available at http://www.socialmediaandthepea.blogspot.com/.

Sunday, June 20, 2010

Happy Father's Day

Wishing all of you a very Happy Father's Day!  Remember, social media is a great tool but before the day ends, go the extra mile today to pick up the phone and tell someone you love him.




Creative Commons License
Social Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
Permissions beyond the scope of this license may be available at http://www.socialmediaandthepea.blogspot.com/.