"And It's Outta Here"

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Welcome to the season opening of Major League Baseball.  Baseball fans meet your unknown hero - Txtstation - who will be bringing social media and baseball together beginning this season.  In true social media fashion, fans will be able to interact with each other and their team.  Currently it seems only New York Mets' fans will have the initial benefit; however, as social media continues to penetrate society, we can certainly expect to see it hit a homerun in a stadium near us soon.

According to the Springwise website, the new Mets' features will include:  uploading fan camera phone photos, polls, and communication opportunities.  The more any organization, MLB not excluded, can engage their customers, or in this case - fans, and make them feel a part of the experience, the greater the customer loyalty.  Sports fanatics are generally a loyal bunch, and Mets fans are known to be faithful without the additional gimmicks; therefore, it would certainly be a safe place to roll out such a technology.

Social media's most important role is to bring people with similar interest together.  Organizations capitalize on social media by using it to connect with their customers and potential customers.  The Mets have not only found a way to do both but their fans are going to only get more excited when they get to see themselves and their texts on the JumboTron® during the game.  Bring on the 7th Inning Stretch and "Take Me Out to the Ballgame!"




Social Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
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