Podcasting - Part Deux

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Is podcasting social media?  No.  By its very name, social media implies that there is an element of connection - or, well, being social.  However, the purpose of podcasting is to enhance your product, website, etc. by adding a different medium for information delivery.   If you are setting yourself apart from the competition, a podcast can allow your prospective clients and current customers the opportunity to experience you or your organization with more depth.  Through an audio or video podcast, the site visitor is given insight into the sights, sounds, voices, etc. that surround your business.

The uniqueness of you, your office, your work, your product on a podcast helps to create branding and - if memorable - will help to differentiate you from others.  No matter what the learning preference of the viewer, the more ways and more times a person is presented with information, the more information will be retained.  A visual learner will find value and impact from the addition of a video podcast.  The audio learner will retain information provided from both video and audio podcasts.  But no matter who is looking at your page or site, the use of a podcast will add a new and superior level of engagement.

What's stopping you?  Feel you have a voice for silent pictures?  Think you have a face for radio?  We all have insecurities that make us second guess our abilities or our features; however, your clients and potential clients are more interested in the story of what sets you apart more than picking you apart.  So make a YouTube video and link to it.  Embed it in your website.  Capture your audience with a little extra flair, and your viewers will feel a little more connected with you, and connectivity is what social media is all about.



Social Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
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