Thursday, May 20, 2010

LinkedIn: The Social Media Account You Need

If you could only choose one social networking site, which should it be?  Not an easy question because not everyone has the same priorities; however, one that should be on your "must have" list is a LinkedIn account.  LinkedIn is not a very pretty or fancy website:  there are no games, contests, or meaningless groups about toothpaste preferences to join.  The purpose of LinkedIn is a simple one:  professional networking.

LinkedIn provides a way to connect with your professional contacts and reconnect with those from the past - colleagues, classmates, and associates; give and request recommendations; list your current business activities; share your resume; and join groups and associations.  Networking and relationship building open doors for new business ventures, professional development opportunities, employment, business to business connectivity, and other professional resources.  Providing an environment for sharing information and marketing both one's self and one's business, LinkedIn is the business person's Facebook.  Groups can share information regarding their organizations with members. Colleagues and coworkers can share upcoming event information, career news, and have professional chats and online discussions.

The more active and engaged a participant is in the use of LinkedIn, the more beneficial the site.  Active members can promote their skill sets, look for freelancing and job opportunities, develop new clientele, and ask for introductions to others to create new networking opportunities.

As with anything, the more information you share and more you are willing to put in, the more you will receive.  By giving recommendations, you are more likely to get recommendations or feel more comfortable asking for them.  Additionally, by offering to introduce your connections with each other, you are creating the opportunity for others to want to introduce you, and you are increasing your value by being a resource to others.

Like any other commodity, you are a valuable resource, and LinkedIn is perfect place to show that worth!



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Social Media and the Pea by Alice Ann Williams is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.socialmediaandthepea.blogspot.com.
Permissions beyond the scope of this license may be available at http://www.socialmediaandthepea.blogspot.com/.

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